Know what your in-store screens can prove
The state of in-venue measurement: the screens are in, the proof isn’t
Build your case for in-store media investment
You can show an ad played. Proving a shopper noticed it, changed their behavior, or bought because of it takes different evidence. Download Videri’s free field report to assess what your retail media network can prove today and plan what to measure next.
Drawing on conversations at the DSF Takeover in New York and our work with retailers, Laura Davis examines the methods behind credible in-store measurement. This is a field report, not a new Videri research study.
What you’ll learn
- Separate four levels of proof: played, seen, moved, and sold.
- Understand what the IAB standards establish about counting impressions.
- Design a fair sales test with comparable test and control stores.
- Connect ad logs, sensor data, and point-of-sale results while considering privacy.
- Ask five practical questions about outcomes, data access, control groups, ownership, and analysis.
Use the report to bring a clearer measurement brief to your next conversation with brand partners.
